Emplifi Social Marketing Cloud

Formerly Socialbakers

We use the Emplifi Social Marketing Cloud for a variety of functions, from publishing to monitoring the performance of our own content. In my case, I analyze the performance of my own content. Emplifi Social Marketing Cloud is very good because we can gather all the metrics and social networks in one file, which makes the work easier. We use the content part to classify the posts according to the client's themes and export them to Excel to produce a performance report with qualitative and quantitative data.

I had previously used Emplifi Social Marketing Cloud to analyze publications. Now that I used it again, I found out that you can now connect the API and create dashboards in your own way, to have more attractive storytelling. Without a doubt, the platform is being strengthened as you can count on the options to display the data.

We manage a group of freelancers all over the world with several social media accounts. The user groups are using publishing but also different dashboards to manage the daily work.

I use different Dashboards to analyse my freelancers work in the world. It's a big help to also have paid media spends in this as we need to know that the freelancers spend the media budget accordingly.

We use Emplifi Social Marketing Cloud for a wide variety of tasks connected to social media management, ranging from social customer service and case handling, community management, social listening, paid and organic campaign analysis, link in bio functionality, competitive benchmarking, influencer research, post scheduling, reporting, among other uses. The tool provides a great all-in-one solution to help manage social media - previously, this was very fragmented for us, and a number of different tools were being used.

We use it to track relevant metrics for our content strategy and ensure we’re on track to achieve our goals. The platform provides useful insights and opportunities for us to improve our content performance along with making our content management and approval workflow more efficient. We also use it to handle on our relationship with customers online.

We use emplifi to:

- schedule our organic social media content across 4 different channels
- Analyse the performance of our content using custom dashboards
- Consolidate all social queries into one easy-to-use platform
- Create an analysis of our paid content
- create performance review presentations to report to the rest of the organisation.

Previously we had used all native applications to do these tasks, but with Emplifi, we bring it all into one platform, allowing much easier data analysis and content planning, reducing time spent on calculating cross-platform metrics, and creating our own graphs.

We use Emplifi to analyse everything in social media (growth, engagement and sentiments), as well as to schedule and publish content.

USE: planning editorial plan, share ed. plan with client and manage rework, data analysis and community management
It helps us to manage different account without using the single platform (META, LINKEDIN, TIKTOK...) but using only one tool. It's also usefull for data elaboration, because we have a lot of account to examinate.

I've been a user of Emplifi Social Marketing Cloud for 3 years now and it was initially brought in because we were looking for an all-in-one solution for a client. Sprinklr was not only confusing and convoluted, but very expensive. After researching a number of solutions, we had an excellent demo and a 2-week trial of the tool. After the trial, we decided to move forward with Emplifi Social Marketing Cloud because we needed a centralized platform to manage all of our social media accounts, in particular, TikTok. Not only could we schedule posts, respond to customer comments, but also monitor metrics and even perform social listening. All of these capabilities were within the tool. Lastly, we also use it for competitive benchmarking to get a better understanding of brand metrics and even plan for upcoming holiday campaigns.

Since I work as analyst for a communication agency, with a focus on social media management, I need a tool to monitor social performance and do my reports. In the past the analytics section was the unique useful for my job, today we use the content section since we need to match the data export with other data taken from other platforms ex. Meta Business Manager. For our department adv campaign management and results are strongly linked to social performance so we need to show organic and paid data together with a specific focus on campaign.

Emplifi Social Marketing Cloud- or Socialbakers a few years ago - is a very handy tool for me to handle community requests, manage my social media editorial schedule, and evaluate almost all the activity I manage on social networks. It's important to me that I use a tool that covers all these different aspects of being a social media manager, and that I don't have to switch back and forth between different tools. Emplifi Social Marketing Cloud offers me exactly that, and except for a few cuts (mostly due to the API of the respective networks), I have everything covered that I need in my everyday work.

I currently work with Emplifi to Social Media Management and Measurement, so scheduling and publishing, managing the incoming conversations with all the company social media profile, analysis, reports also help with relevant data to planning our strategy. Emplifi has simplified things massively, as we have more than 500 profiles to manage. Its a user-friendliness and great customer support.

Emplifi is the perfect solution for anyone looking to analyze social networks in a precise and extremely organized way. Each menu option is extremely useful and very easy and intuitive to use. I use Emplifi daily to understand the results of my clients publications and I am more than satisfied. You gonna love it.

It's our base tool to analyze social media performance from our clients SoMe handles as their main competitors.

We use Emplifi as we embark on a new journey from traditional media to the digital space. The product helped us grow our presence on social media. We also get to check how our competitors work, and the things that we should do to improve ourselves.

Emplifi helps us keep track of our performance vs competition, market trends across the globe and an easy way to summarize across all social media channels.

The Socialbakers Suite is being mainly used by our Social Analytics team in terms of monitoring and analyzing our own social pages compared to our line of business competitors. The tool addresses the capability of combining all pages by line of business in one view and the ability to create a dashboard and analyze performance across competitors.

Socialbakers Suite is being used by our Social Marketing team for analysis purposes. We had trouble with getting a good and automatic overview of our social media efforts. We went with weekly/monthly reports that combined data from our social media(Facebook, Linkedin, Twitter, Instagram and our own content marketing blog) sources. The report was compiled by hand and it took about 2 hours for each weekly report. We tried to automate the process by getting the data straight from social media platform APIs but that didn't work out because they are with quite limited use.

Socialbakers enabled us to combine data from Google Analytics, Facebook and Instagram (we chose not to monitor Twitter) and display it on dashboards which were easy to use for our social marketing team.

We started using Socialbakers because we needed high-quality reports for our clients and we found it very useful for our reports.

Socialbakers Analytics is heavily utilized by strategists across agency disciplines. This includes integrated planning, social, research, analytics, PR and new business personnel. Socialbakers is helpful in providing a mix of basic reporting, owned and competitive content analysis with specific post and brand labeling, and paid optimization insights. Their analytics suite is essential when providing clients with a sense of their place within the social competitive landscape.

We're using Socialbakers to analyze owned social media performance for our channels, as well as our competitive set. We decided to use Socialbakers instead of native tools or our CMS analytics because it allows us to look at our own performance as well as competitors' performance on the same levels.

This tool has helped me diagnose, and even catch, some things that we were not expecting to see. Once, I determined that a product feed API was down and not generating pins for us on Pinterest because I saw that our content count had flatlines for longer than normal.

I have use several features in Analytics to help me sort and analyze content on the fly, like post tagging and account tagging and analysis is straightforward and user-friendly; you can easily look at performance in whichever way you prefer, in the visual UI, Excel, Dashboard. I also find the output from Socialbakers to be fairly reliable and accurate; I have compared outputs from native and other analytics platforms and the numbers are usually within a reasonable margin.

The predictive analytics on Facebook and Instagram are interesting and can help us understand how to make better creative decisions. They are always taking my feedback on board and always working towards integrating newly available platform data and metrics, though sometimes they are a bit late to the game with new metrics.

We use Socialbakers to help our clients with a particular need for heavy data-based insight.
It's primarily to gather valuable information on how the client performs against competitors, and evaluate the success of our strategies with them. It's used by the social media teams at both our agency and our client's, however the information used is presented at all levels in both organisations.

Our team used Socialbakers Analytics from 2015 - 2016 for social media competitive analysis. Socialbakers offered great reports and insight into how our social media channels compared to the channels of our competitors. The business concerns that Socialbakers addressed for our company was making sure that we kept up with how our competitors were using social media to reach their customers. In most cases we stayed competitive with our competition on social media but Socialbakers showed us several metrics we could improve on.

We use Socialbakers Analytics at all social touch points across departments and countries: within marketing, research, PR, corporate communications and customer care. It allows us to track competitors, benchmark ourselves, and easily share information with our C Suite.

Social Bakers Analytics is being used by a variety of different business units across L'Oréal. From the brands themselves to our corporate employer branding team, the tool centralizes the monitoring of the hundreds of social accounts worldwide. Depending on the user, the tool can help be on top of an international fleet of accounts or an entire portfolio of brands in one geographic area. Beyond montinoring our own pages, Analytics helps us keep track of our competitors and compare their performance with our own as a way to level set and benchmark.